What is sustainability?
Sustainability is the avoidance of destruction to natural resources. Being sustainable means fulfilling the needs of the current environmental state without compromising future needs or increasing long term care for the environment, for example, many companies have reduced their use of plastic to keep the oceans clean (Kuhlman and Farrington, 2010).
What is ethics?
Ethics are the moral principles that alter a human being’s behaviour. Ethics determine the right or wrong behaviours of a person. If a person found a wallet on the floor and decided to retrieve it back to it’s owner, that would be the ethical thing to do (Treasury Board of Canada Secretariat, 2015).
The chosen subject for the classical animation piece will be ethics. The animation will focus on the abandonment of pigeons. Pigeons were domesticated by humans thousands of years ago, they were used to carry and deliver paper messages. Pigeons were heavily relied on in the world wars to carry messages as this was the only form of communication to fellow soldiers who were distant. Carrier pigeons have saved lives throughout the wars and received medals. These birds were then used for sport purposes such as pigeon racing. Pigeons have been heavily neglected by society, they are seen as disease riddled birds that have to fend for themselves. Many pigeons are also physically abused by today’s society because as a generation we have never seen them to be useful for our needs and are now considered pests in towns and cities (Karlis, 2021).

As a generation, it is ethically wrong to have neglected and abused pigeons so the classical animation piece aims to send a message to show how heroic pigeons used to be so maybe as a generation they can be start being respected and cared for.
The 20 second animation piece will show a pigeon walking through a timeline of history, showing what pigeons used to go through. The first scene will be a war zone with the pigeon being handed a message, the next scene in the timeline will show the pigeon being used for sports. The timeline will eventually result in how pigeons are perceived today with insults being hurled at them. The last scene will show an abandoned landscape to emphasise how humans have abandoned pigeons, there will be litter and empty drug taking supplies around to show what it’s like for city pigeons.
The chosen audience for this animation piece will be teenagers and young adults. Having a young audience can be helpful when trying to teach the importance of something. Younger people will not know the history behind pigeons so this is a good message to educate them with in hopes that they grow to respect pigeons.
References
Karlis, N. (2021) Humans domesticated pigeons, then abandoned them. Is it time for a reappraisal? Salon. Available online: https://www.salon.com/2021/10/26/humans-domesticated-pigeons-then-abandoned-them-is-it-time-for-a-reappraisal/ [Accessed 15 Mar. 2023].
Kuhlman, T. and Farrington, J. (2010) What is Sustainability? Sustainability, 2(11), 3436–3448.
Treasury Board of Canada Secretariat (2015) What Is Ethics? Canada.ca. Available online: https://www.canada.ca/en/treasury-board-secretariat/services/values-ethics/code/what-is-ethics.html [Accessed 15 Mar. 2023].



