Adobe XD link to web design –
https://xd.adobe.com/view/871099b8-6faa-4d19-8f95-37a0f094c7d4-d243/
The web design consists of 12 artboards, showing each screen and their purposes. The website is designed to purchase tickets, see updates, view the line-up, and access your profile. The banner at the top of each screen is the menu, having the menu bannered across the screen makes it easily accessible and navigable as it will be available on every screen. After researching into other festival websites, the menu categories were chosen. Websites such as Leeds Festival (Leeds Festival Menu, n.d.) and Download Festival (Download Festival Menu, n.d.) show similar categories to the Rainbow Rave one, the idea to add an updates page came from the ‘News’ categories of the Leeds Festival menu and the Download Festival menu.
On the left-hand side of each screen is the Rainbow Rave logo, a countdown to the event and social media links have been incorporated into the logo, this reduces negative space within each page. The countdown also increases the user’s excitement but can also cause a sense of urgency to purchase tickets for the event.
Smaller details have been added throughout the design to add to the level of professionalism that the design creates. One the first page you can see the cookies pop-up, these pop-ups can be seen on almost every website you use so including these adds a touch of realism to the design. Other smaller details that you may find are the terms and condition tick box on the personal details page of the ticket purchasing process, the option to find out why we ask for a security code and the option to request a new security code. These are all things you would find within websites that include the purchasing of an item.
Illustrations of people have been added throughout the website, this is to reduce the negative space. More information could have been added where there was negative space, but the idea was to keep the pages minimal, too much text could overwhelm or bore the user whereas the illustrations keep it looking minimal but also adds some youthfulness to the design.
The website design is accessible to all desktop and tablet screen sizes, blocks of text have been used so they can be easily moved when dealing with certain screen sizes but still look perfectly fine and still easily readable. Because of the use of negative space within the design, nothing will be affected when using smaller screen sizes because the negative small will decrease but the blocks of text will still be perfectly in tact.
Download Festival Menu. (n.d.) Download Festival. Available online: https://downloadfestival.co.uk/ [Accessed 22 May 2022].
Leeds Festival Menu. (n.d.) Leeds Festival. Available online: https://www.leedsfestival.com/ [Accessed 22 May 2022].