Adrian Fisher
Rooted in Hull, St Peter Street,
Hull, HU9 1AA
Adrian@rootedinhull.org.uk
09010389
CEO of Rooted in Hull, Adrian Fisher meets first cohort of new BA (Hons) Graphic Design programme to discuss new project
On Tuesday 2nd November, the University of Hull’s Graphic Design Students had the pleasure of meeting Adrian Fisher, the CEO of Rooted in Hull. Interviewed by Robert Consoli, BA (Hons) Graphic Design programme leader, lecturer in Digital Media. Adrian gave an insight into who Rooted in Hull who and what they do for the community. Adrian and Robert were accompanied by Jason Hayhurst, Screen Subject Group Director, Lecturer in Digital Media and Terry Westby-Nunn, Lecturer in film studies, TV production specialist.
The 25 Graphic Design students are currently studying 2D Visual Design in the newly refurbished Graphic Design Studio Space in the University of Hull Media Centre. The programme is designed to be flexible enough to integrate real projects into the curriculum whenever possible.
The Hull City Council wanted to bring education within food banks to the city, which led Adrian and his only partner at the time, Mark Cleaver to London where they learnt more about what the council had suggested. During their time in London, they discovered new ideas of teaching children the knowledge on the simplicity of enjoying food. This then led to the establishment of Rooted In Hull in 2014.
During the interview, Adrian stated that the goal of the company is not to try and make Hull a healthier city, they’re not trying to pressure anyone to become vegetarian or vegan. Their main focus is trying to bring people together to enjoy basic, local and fresh food within each other’s company. Rooted in Hull works closely with low-income families, providing them with veg boxes and opportunities with weekly social events, offering hot drinks, sandwiches and fresh soup. Rooted in Hull also offer cooking and crafting workshops and host live music events, these are offered for free so those less fortunate can take part.
Adrian laid out his ideas and how the students can help. The company would like a way to ask people with a good income for money to help with lower income families, he would also like an honest explanation as to where the money will go and how it will help. The plan that Adrian has set out for the students can now be spread across different design medias. Posters, leaflets and merchandise can be placed across Hull and surrounding areas to promote the charitable donations and attract more custom. Digital media such as advertisement, web design and social media posts can also be created to attract the younger generation.
By Saffron Piercy