Campaigns tend to use marketing techniques across social media platforms to promote their products or services. It’s becoming very popular with the growth of social media and technology.
I decided to take a look at an event of cultural significance, Pride in Hull. Pride in Hull do already have accounts across social media platforms but after doing some research, I noticed that they are no longer active at the moment, they stopped posting when 2020’s pride had occurred.
As you can see, their Instagram page has become very quiet. Pride in Hull is an event that occurs every year so posting on their social media’s actively can increase the interest of their event.
I decided to redesign their Instagram and Facebook page to show how they can become more active.
I decided to redesign their Instagram page, using edited images. I decided to introduce an ongoing theme to make the Instagram page look more aesthetically pleasing to view. The rainbow border used across their images gives more personality into the page. Posting an image like this weekly can increase their page views and interaction to the actual event they host annually.
Like the Instagram redesign, this Facebook design shows the activeness they could achieve on their social media platforms. Again, using the bordered images creates an aesthetic and also creates a sense of memorability.
To further develop the redesign of their social media platforms, the artistic rainbow border could be created as a photo filter which users and event attenders could use to show their experience at the event, this would also create more profile interaction.
References
Freepik (2019) Freepik – Free Graphic resources for everyone. Freepik. Available online: https://www.freepik.com/ [Accessed 23 Jan. 2023].
Instagram Redesign – Free XD Resource. (2020) Adobe XD Elements. Available online: https://adobexdelements.com/instagram-redesign-2/ [Accessed 23 Jan. 2023].
Social Media Feed Mockup and Templates. (2022) Xd File. Available online: https://xdfile.com/social-media-feed-mockup-and-templates/ [Accessed 23 Jan. 2023].