For this group activity, we were asked to design a ‘birdhouse’, but to use this concept to the best of our creative abilities.
Mind Map & Planning
starting off with a mind map to really channel my ideas for the concept. My first initial idea was to create a realistic outdoor house for birds but after looking further into this the usability of this idea, it would not work and could only be used a decorative garden piece.
Other ideas included ‘House of Birds’ which to me, sounded like a luxurious brand, maybe a furniture or clothing brand. So I took this idea and turned it into a sketch.
When I saw the name ‘House of Birds’ this is what spoke to me, the very vintage, expensive looking furniture and luxurious night gowns. In the middle I have sketched up some renditions of what the logo could look like, the ‘HOB’ gives a very modern feel to the brand where as the ‘House of Birds’ underneath looks very vintage and gives the feel of a small business.
I wanted to venture into some of the other ideas from the mind map so i decided to experiment with the concept of ‘Birdhouse’ being the name of a nightclub or a DJ name.
With these sketches, I wanted to include the aspect of the bird so on the left is a birds eye with the reflection of a music note, if I was to pursue this digitally I would turn the reflection of the eye into the club/partying scene. The sketch on the right is for the same concept but its a bird flying over a DJ with big nightclub speakers.
Above are the results of the birdhouse concept. Adding the photos of birds to original images of a rave, gives a very underground nightclub feeling to the posters. The birds seem to give a touch of Kitsch to the posters.
References
Byrd, S. (n.d.) The Bird’s-Eye View. University of Houston. Available online: https://uh.edu/research/news/magazine/2016/raven/ [Accessed 18 Jan. 2023].
Osprey Raptors. (n.d.) University of Minnesota. Available online: https://raptor.umn.edu/about-raptors/raptors-north-america/osprey [Accessed 18 Jan. 2023].