In today’s society, everybody has easy access to social media, and because of this, companies will use social media such as Facebook, Twitter, Instagram and Tiktok to advertise and campaign their causes. Marketers have took the opportunity to use social media to show users their message.
A good example of social media marketing is Cadbury’s ‘Secret Santa’ campaign. Around the UK there are Cadbury Postal Services dotted around so you can secretly send a Cadbury’s chocolate bar for free. The idea behind this campaign is to put a smile on people who may be having a tough time and with the cost of living crisis within the UK, Cadbury’s are helping the less fortunate to still send a little gift.
Cadbury’s have also used Facebook and Instagram to boost their campaign, their Facebook and Instagram posts have links straight to their website for more details on how to send the chocolate bar. On their instagram they also have a ‘highlights’ section which shows celebrities using their postal service.
Another good example of social media marketing is the brand Absolut Vodka, Absolut have introduced a campaign called ‘Born to Mix’ which raises the importance of body positivity, self-love and equal rights.
The ‘#borntomix’ has created a movement on Instagram, users have been using the hashtag to show off their body positivity. Over 5000 people have used their hashtag which further spreads their message across the social media platform.
The final campaign to discuss is J & B Scotch, this isn’t a good example however, I’d like to discuss the potential of using social media to market their campaign,
The Christmas advert shows the campaign for trans rights, it shows an older man practicing make-up on himself so he can give his trans granddaughter a make-over on Christmas. Below are some screenshots of their Facebook and Instagram, as a brand, they are not very active on social media platforms.
To boost this campaign, they could start actively posting on Facebook and Instagram, many young trans people will find comfort in this advertisement so their social media platforms could become a safe space for them. Actively posting about this campaign on social media is great marketing strategy because it gains more attention towards the LGBTQIA community which could increase sales.
References
Absolut Vodka | Swedish Vodka. (n.d.) www.absolut.com. Available online: https://www.absolut.com/ng/ [Accessed 15 Dec. 2022].
J&B – She, un cuento de J&B, English subs (‘She, a tale by J&B’, Diageo, Xmas, 2022). (n.d.) www.youtube.com. Available online: https://youtu.be/oOVVgEtuybk [Accessed 15 Dec. 2022].
Send Chocolate secretly to someone you love. (n.d.) secretsanta.cadbury.co.uk. Available online: https://secretsanta.cadbury.co.uk/ [Accessed 15 Dec. 2022].