The aim of this task is to sell something in a box. Using creative thinking and Adobe Substance 3D stager to make this mystery box very appealing. Taking a different approach with this task, ‘Beer in a Box’ was created, this is an alcoholic lager served in a juice box for adults that want to feel a little childhood nostalgia.
These are the first initial sketches of the logo and packaging design. The aim for the logo is to have it looking very clean and uniform. It was decided that only one ‘B’ will be used, this adds a playful touch while still appearing professional and remaining easily readable.
After digitally experimenting with the logo designs, these were the three that were developed and the logo below is the final design to be used within the packaging. Conceptual design has been included with a pint of pint placed inside the ‘B’. The ‘in a’ in between the two bigger words has been created using handwriting and the brush tool in Adobe Illustrator. This adds to the childish effect of the concept.
This is the final design for the carton. Using the juice carton template from Substance 3D Stager and exporting the UV map, the final packaging design was developed. Remaining with the child-like theme, the colour scheme is very light and cheerful, and sticker illustrations have been placed around the design.
Here are five rendered images from Substance Stager, after importing the design back onto the 3D model. Each image shows the carton against different background and environments, even when spilled.
After animating a turntable showcasing the product design, each key frame was rendered. For a six second turntable animation, 180 images were rendered. Those images were then taken into Adobe Premiere to be placed in a 0.01 second sequence, thus creating the smooth animation shown below.