For this activity we were asked to develop the onboarding sequence for a niche range of greeting cards to be sold online.
In a group of three, we took this brief and started to jot down our ideas onto a mind map. One of the first ideas we discussed as a group was to create origami cards, this concept would include the customer receiving the card unfolded and they would use origami (with included instructions) to piece together the chosen photo/text that the sender added online.
After discussing further, we all agreed that the origami aspect was a good concept but we decided that the entire range would be based on a cube. The idea behind the cube was to have the user insert images and text onto every face of the cube which can also be used as a memorable and sentimental ornament.
After experimenting with the model design and brand names, we collectively agreed on the name ‘Qubie’. Sydney then created a digital logo for ‘Qubie’.
After we decided on the concept and name for the range of greeting cards, I took on the role of developing an animation for the onboarding sequence.
The sketches show four different scenes for the onboarding sequence, the idea was to show the net for the cube slowly come out of the envelope and start to fold itself into the cube. This would be the loading screen for when the user had finished adding their chosen images and text, showing what their Qubie would look like to the receiver.
In conclusion, working in the group of different people really challenged my creative thinking, having different ideas bounce from one another created something unique and different to something I would normally decide on. Myself, Chris and Sydney made a great team and we were all very respectful to each others ideas.