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PSAD:WT

EX 2 – Web and graphic design using the Elementor Plugin for WordPress 

This is the mood board created for the campaign concept ‘Beat The Blue’ a mental health campaign to help friends of those who may be having a tough time, the idea behind the campaign is to provide tips for people who want to support their friends. The images used were found on Pinterest.
Colour palette chosen for the campaign, inspired by the mood board above.

The colour palette has been chosen for the campaign to show the contrast between ‘sad’ colours and ‘happy’ colours. The aim of this chosen colour palette is to make the user feel as though they have achieved something.

Screenshot of the chosen colours being added to the Elementor site settings.
Screenshots of the fonts being added to the system fonts page of Elementor, again these fonts were inspired by the mood board.
Screenshot of a spacer being added and an example of how the heading looks with the primary font.
An example of the widget spacer being adjusted because there was too much space between the heading and slogan.
Preview of how the website looks on a desktop, the site looks very minimal but the colours are very complimentary of each other.
Example of how the website would look on a mobile screen.

After experimenting with Elementor on WordPress, this is the site that was built. The site shows the initial idea of how the colour palette and chosen fonts will be used. the pale yellow background compliments the blue headings and sub-headings. This design is very minimal and simplistic which can come across as aesthetic but in the final design I would like the site to be a bit more youthful as the aimed audience for my campaign will be the younger generation.

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