PNG version of the ‘How to’ manual. PNG version showing a booklet perspective of the ‘How to’ manual.
The design of the manual is quite quirky and youthful, the idea behind this was to make the information within the manual seem more interesting, the youthfulness of the design will keep the reader more intrigued.
The colour palette used contains tones of blue and grey, this was decided so the design remained easily readable and professional. The arrow illustrations were added to again, add youthfulness. The design is aimed for a younger audience because due to the growth of technology and social media, the attention span of the younger generation can be quite short so this design keeps them engaged. The speech bubbles have been used for the information because they can be perceived as text messages which relates and includes the younger generation.
References
WordPress (2019) Blog Tool, Publishing Platform, and CMS – WordPress. WordPress. Available online: https://wordpress.org/ [Accessed 4 Jan. 2023].
In today’s society, everybody has easy access to social media, and because of this, companies will use social media such as Facebook, Twitter, Instagram and Tiktok to advertise and campaign their causes. Marketers have took the opportunity to use social media to show users their message.
A good example of social media marketing is Cadbury’s ‘Secret Santa’ campaign. Around the UK there are Cadbury Postal Services dotted around so you can secretly send a Cadbury’s chocolate bar for free. The idea behind this campaign is to put a smile on people who may be having a tough time and with the cost of living crisis within the UK, Cadbury’s are helping the less fortunate to still send a little gift.
Screenshot of the Cadbury’s website showing their Secret Santa campaign.Screenshot of their partnership with The Trussell Trust.Cadbury’s have also partnered with The Trusswell Trust and are donating their products to foodbanks this Christmas.
Cadbury’s have also used Facebook and Instagram to boost their campaign, their Facebook and Instagram posts have links straight to their website for more details on how to send the chocolate bar. On their instagram they also have a ‘highlights’ section which shows celebrities using their postal service.
Screenshot of their Facebook post advertising the campaign.Screenshot of their Instagram post.Screenshot of their Instagram highlights showing popular footballer using their service.
Another good example of social media marketing is the brand Absolut Vodka, Absolut have introduced a campaign called ‘Born to Mix’ which raises the importance of body positivity, self-love and equal rights.
Screenshot of Absolut’s website showing their campaign and the people behind it. Facebook post also showing their campaign and video of the Absolut Choir.
The ‘#borntomix’ has created a movement on Instagram, users have been using the hashtag to show off their body positivity. Over 5000 people have used their hashtag which further spreads their message across the social media platform.
Instagram post showing their campaign video.Screenshot of their hashtag trending on Instagram.
The final campaign to discuss is J & B Scotch, this isn’t a good example however, I’d like to discuss the potential of using social media to market their campaign,
J & B Scotch Christmas 2022 Advertisement
The Christmas advert shows the campaign for trans rights, it shows an older man practicing make-up on himself so he can give his trans granddaughter a make-over on Christmas. Below are some screenshots of their Facebook and Instagram, as a brand, they are not very active on social media platforms.
To boost this campaign, they could start actively posting on Facebook and Instagram, many young trans people will find comfort in this advertisement so their social media platforms could become a safe space for them. Actively posting about this campaign on social media is great marketing strategy because it gains more attention towards the LGBTQIA community which could increase sales.
References
Absolut Vodka | Swedish Vodka. (n.d.) www.absolut.com. Available online: https://www.absolut.com/ng/ [Accessed 15 Dec. 2022].
J&B – She, un cuento de J&B, English subs (‘She, a tale by J&B’, Diageo, Xmas, 2022). (n.d.) www.youtube.com. Available online: https://youtu.be/oOVVgEtuybk [Accessed 15 Dec. 2022].
Send Chocolate secretly to someone you love. (n.d.) secretsanta.cadbury.co.uk. Available online: https://secretsanta.cadbury.co.uk/ [Accessed 15 Dec. 2022].
