The chosen festival to create a website/app for is called ‘Rainbow Rave: Girls, gays and theys’. This is a LGBTQIA+ only event that will take place in the summertime, during pride month. This event is created to offer a safe space to those who enjoy raving and apart of the LGBTQIA+ community.
UX (user experience) is the process designed used to create products and services that provide a meaningful and relevant experience to the user (Interaction Design Foundation, 2019).
The UX for the chosen festival should be inviting and exciting yet simple and straight-forward. The call to action for this site will be the ticket purchasing, it should be easy to navigate and memorable for future purchases. When purchasing tickets, the user will be presented with a form to fill for personal and contact details then they will be asked to fill in their bank details, this process is quick and simple which leaves the customer feeling content, adding anything more to the purchasing process could leave the user feeling frustrated and overwhelmed, it also creates risk towards the user stopping the process and leaving the site (Yablonski, n.d.a).
Due to the growth in technology and the internet today, users expect certain tools to be in the same position for every website because we’re so used to websites being similar that it frustrates us when those tools aren’t in the same place. According to Jakob’s Law ‘users spend most of their time on other websites. This means that users prefer your site to work the same way as all the other sites they already know.’ (Yablonski, n.d.b)
The companion application will act as a necessary device while at the festival, it will include all the food and drink stalls so users can order themselves a beverage or meal to collect, this reduces queues and gives customers more time to enjoy the music and atmosphere of the rave, its also something quite unique which could attract more festivalgoers. The UX of the app will also provide feedback reminders for when their favourite artists are performing.
References
Interaction Design Foundation (2019). What is User Experience (UX) Design? [online] The Interaction Design Foundation. Available at: https://www.interaction-design.org/literature/topics/ux-design [Accessed 1 Mar. 2022].
Yablonski, J. (n.d.a). Hick’s Law. [online] Laws of UX. Available at: https://lawsofux.com/hicks-law/ [Accessed 1 Mar. 2022].
Yablonski, J. (n.d.b). Jakob’s Law. [online] Laws of UX. Available at: https://lawsofux.com/jakobs-law/ [Accessed 1 Mar. 2022].