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EX6 – Colour 1: Riddles & Rebuses

Figure 1: Rebus logo for The Deep in the style of Milton Glaser’s ‘I Love NY’.
Figure 2: Black & white variation of Figure 1.
Figure 3: Redesigned logo variation for The Deep.
Figure 4: Black & white variation of Figure 3.

Inspired by Milton Glaser’s ‘I Love NY’ again (Glaser, n.d.), figure 1 & 2 was created. This is a rebus logo for The Deep, a well known UK aquarium, based in Hull. Their logo is known for the repetitive bubbles which has been redesigned to represent the shape of the building. In figure 3 & 4 the repetitive bubbles have also been used for the text but the ‘D’ has been redesigned to again, look like the shape of the building. Figure 1 & 2 has been developed into an ‘I Love the Deep’ piece and Figure 3 & 4 is just a redesigned logo variation. Black and white variants are included.

Bibliography

Glaser, M. (n.d.). I Love NY. [Online Image] Available at: https://www.miltonglaser.com/the-work/81/new-york-state-i-love-ny-campaign/ [Accessed 9 Jan. 2022].

The Deep. (n.d.). [Online Image] Available at: https://www.thedeep.co.uk/ [Accessed 9 Jan. 2022].

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