



Inspired by Milton Glaser’s ‘I Love NY’ again (Glaser, n.d.), figure 1 & 2 was created. This is a rebus logo for The Deep, a well known UK aquarium, based in Hull. Their logo is known for the repetitive bubbles which has been redesigned to represent the shape of the building. In figure 3 & 4 the repetitive bubbles have also been used for the text but the ‘D’ has been redesigned to again, look like the shape of the building. Figure 1 & 2 has been developed into an ‘I Love the Deep’ piece and Figure 3 & 4 is just a redesigned logo variation. Black and white variants are included.
Bibliography
Glaser, M. (n.d.). I Love NY. [Online Image] Available at: https://www.miltonglaser.com/the-work/81/new-york-state-i-love-ny-campaign/ [Accessed 9 Jan. 2022].
The Deep. (n.d.). [Online Image] Available at: https://www.thedeep.co.uk/ [Accessed 9 Jan. 2022].